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Category: Marketing
Why the ‘Walmart Birkin’ Struck a Nerve
Three days in, and 2025 already has its first viral bag. In the lull between
Can Vans Recapture Its Cool?
Vans is throwing its classic sneakers in a blender. It reworked its staple Old Skool
The Best of BoF 2024: Fashion’s Cultural Crossover Continues
In 2024, fashion marketers got creative with their strategy and aligned themselves even more closely
The Logic Behind All Those Charli XCX Campaigns
Nearly five months after the height of “Brat” summer, Charli XCX’s selling power has hardly
Increasing Brand Presence and Impact on TikTok
With a global community exceeding 1 billion individuals, TikTok is a critical channel for fashion
Copenhagen International Fashion Fair Launches CIFF Media to Support Independent Brands
The bi-annual Copenhagen International Fashion Fair (CIFF) — one of Europe’s longest-running and most established
Why Influencer Gifting Made a Comeback in 2024
Freja New York can trace the success of its Linnea Tote in the brown shade
What Fashion PR & Communications Professionals Need to Know Today
Discover the most relevant industry news and insights for fashion PR & communications professionals, updated