Kendrick Lamar’s bootcut Celine jeans were arguably the star of his Super Bowl half-time performance. It’s not just Lamar, though: bootcut jeans were seen across a few runway shows for Autumn/Winter 2025 and SS25, including at Louis Vuitton (creative director Pharrell Williams himself is a bootcut aficionado) and Amiri. Will men start buying in?
It’s a polarising trend, says Zak Maoui, style director at the Gentleman’s Journal and former style editor at GQ. “I’ve only seen positive things about Kendrick Lamar’s instantly viral bootcut jeans from Celine, with people begging to know where they were from — but last week, X was full of people dissing Pharrell’s bootcuts,” he says.
It raises the question: is a viral moment from the right celeb enough to spark a revolution in men’s style? “What’s interesting is that after several years of flared jeans and trousers surging among vintage menswear enthusiasts emulating Bob Dylan and Serge Gainsbourg, figures like Kendrick and Pharrell have been recently making flares look contemporary rather than retro,” says Samuel Hine, senior fashion writer at GQ, adding that, inspired by Lamar, he just dug an old pair of Celine flares out of his closet.
