“Can someone recommend good ski goggles? Kinda can’t see shit in these,” creative consultant Tora Northman posted to her Instagram story in January, donning a pair of reflective Gucci monogrammed goggles. “Reserved for the après,” she added underneath.
Northman is one of many gearing up for a stylish season on the slopes. Influencer Isobel Lorna recently took her Birkin bag skiing in Val-d’Isère, the French Alps. “Getting that cost per wear,” she joked online.
Off the slopes and on the runways, the skiwear aesthetic is out in force. For Autumn/Winter 2025, Mr Armani doubled down: the Giorgio Armani show featured the brand’s Neve skiwear line (think fur and reflective panels), while the Emporio Armani show opened with a skiwear section. Mordecai sent puffers and balaclavas down the runway, the outerwear inspired by his travels, designer Ludovico Bruno told Vogue Runway. And Laura Andraschko, known for her ironic takes on aristocratic aesthetics (and habits), debuted at Paris Fashion Week with a collection that featured a “Chalet Slut” logo tee, “Après Ski” briefs and loud pieces with mountain resorts St Moritz, Zermatt and Ischgl splashed across the front.
