2024 left us with algorithmic whiplash and a closet full of regrets — but from the ashes of hyper-specific micro-trends, a new force has emerged: the vibe.
It was arguably kick-started by Brat summer — a movement that blended music, fashion and attitude into a cohesive lifestyle. As EDITED’s senior retail analyst Kayla Marci notes, its power wasn’t in the clothes alone: “It offered both escapism and relatability, marking a clear departure from the rigid specificity of ‘cores’.”
