Now that the National Football League (NFL) has its own in-house fashion editor and on Sunday aired the first-ever Super Bowl red carpet arrivals show, someone should get started coordinating next year’s schedules. Super Bowl LIX happened smack dab in the middle of New York Fashion Week, which wouldn’t seem like a conflict, but these days, football and fashion are locked in a love fest aimed at boosting both industries’ audiences.
NBA players embraced fashion designers like Thom Browne years ago — but the NFL this year fully committed and one-upped basketball. It began long before Sunday’s game with a series of licensed designer collaborations — an early experiment was a 2023 Pride collection with Humberto Leon, while others followed, including Staud, Veronica Beard, Todd Snyder and Hugo Boss. Those worked their way up to Super Bowl fashion week, which began Friday with a green carpet sponsored by GQ and a runway show for fashion label Bode, whose designer Emily Adams Bode Aujla abandoned NYFW to show in New Orleans, where the game was hosted.
